Friday, March 4, 2011

How to choose between SEO and PPC- The basic guidelines

Ideally, for optimum result any online marketing company will suggest a balance mix of SEO and PPC. But there are very few who knows that to reach target customer it is sometime necessary to choose either SEO or PPC. Well, it is a tricky situation and requires an in depth knowledge of PPC and SEO on the part of online marketing company.
For a starter to select between SEO and PPC or to create the balance proportion between SEO and PPC ask few basic questions to yourself.
1.       What is my budget?
2.       What are my keywords?
3.       How relevant is my website content with those keywords?
4.       Who are my target audience?
5.       What is the time period of my campaign?
6.       What I am actually looking for ‘Traffic’ or ‘Enquiry’?
When you have answers to these questions then only you can design your internet promotion plan. Mind here, managing SEO or PPC campaign can be challenging and time consuming. So, calculate your opportunity cost, outsourcing cost and compare with the benefits to come to any conclusion.
iMedia Disha  believes in exceeding the limitation and marking new benchmark in the sector of internet promotion. Driven by enthusiastic and expert team, iMedia Disha always integrate innovative and trendy promotional activities both in online and offline media platform. Our experience in working with various industry and domains granted us a special leverage of knowing market requirements clearly. Our widest range of internet promotion packages are designed to suit every budget and any requirement. We at iMedia Disha follow extensive pre requirement study and regular campaign analysis to maximize the benefits.
We are accessible to international clients with email and helpline and if you are in Delhi NCR region let us know for personalised interaction. Send us any query and iMedia Disha will be happy to assist you in best possible way.

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